As more businesses switch to the digital workspace, having a well-designed and easy-to-use website has become more critical than ever. It allows you to reach out and engage with potential customers to grow your business. For many SMEs and corporations, a content management system is the beating heart of their organization's digital presence. CMS users can deploy a range of content on a website, modifying and expanding the information published without the need of a web programmer.
What is a CMS?
A content management system (CMS) helps companies or individuals create, manage, and optimize a user's digital experience. More specifically, a CMS is a software application that allows users to create, edit, and produce digital content, like web pages, blog posts, and eCommerce interfaces. A robust CMS also tracks analytics, allowing businesses an opportunity to review performance results and areas for optimization. Many CMS platforms also offer integrations for essential plugins like email marketing, social media, and customer service tools.
Benefits of a CMS
While each CMS tool offers unique features for various types of digital executions, the overall benefits make them a worthy avenue for brands looking to expand their online presence.
User-Friendly Features
A CMS is a user-friendly program that enables designated team members the ability to edit text, images, and files online. Many of them require minimal development experience - if any. Using a CMS also makes it easy to publish content, download updates, and make alterations.
Customization Options
Most content management systems have an extensive menu of customization options. You can easily adjust the overall design, look, and layout by installing a new theme. These customizations also allow you to tailor your website to match your brand kit, update your menu options, and manage how content is displayed.
Cost-Effective Pricing Tiers
By using a CMS, users can minimize the expense of building and maintaining a fully customized website through a web designer and developer. Many also include security certifications and web hosting options. Through convenient monthly subscriptions, often with multiple tiers to accommodate every business size, a CMS is manageable on any budget.
Instant Updates
Speed of implementation is critical for every online business. The ability to quickly publish important news, content, or product information is vital for both customers and business owners, so a good CMS makes creating and publishing content a quick, seamless process.
CMS Recommendations
Finding the right CMS for your brand means understanding the benefits that best match your business needs.
WordPress
WordPress.org is the most popular CMS platform worldwide, powering around 42% of all websites on the internet. Originally designed for blogging, the tool is now used for every type of online experience, from online stores to portfolios and more.
Squarespace
Squarespace is an all-in-one website builder and CMS platform. Unlike many other similar tools on the market, Squarespace has a unique differentiator: modern, high-end designs. These beautiful templates make Squarespace a popular content management choice for creative professionals, musicians, artists, and portfolio sites.
Drupal
Drupal is a free, open-source content management system written in PHP. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, and page layout customization.
Joomla
Joomla is an open-source CMS that powers around 2% of all websites. Compared to other CMS platforms, Joomla's core software offers advanced functionality, like multilingual features.
Shopify
If you're starting an online store and need an eCommerce-specific CMS, look no further than Shopify. Businesses of all shapes and sizes have been using Shopify to sell online. Whether you're building a new site from scratch or switching from your existing CMS, Shopify can accommodate your needs.
Whether you are starting a new business or updating an existing project, finding a CMS tool for your business is an essential step in optimizing your digital presence. To learn more about business setup in Dubai and access to fully serviced offices, please contact a member of our team.